VisitScotland launches new guide on health & well-being

Visit Scotland wellness campaign
Sunrise at Quiraing, Isle of Skye (iStock.com / sara_winter)

VisitScotland has this week launched a new guide dedicated to health & well-being.

The new guide – focussing on themes of mind, body, and spirit – aims to promote Scotland as an ideal ‘wellness destination’.

This week’s announcement from VisitScotland comes after the research commissioned by the national tourism organisation revealed that nearly a third of people (32%) in the UK view Scotland as an ideal destination for a wellness holiday.

A growing trend in recent years, wellness tourism was valued globally at $639 billion in 2017 and is growing more than twice as fast as tourism overall with visitors looking for new, immersive experiences or ways to help self-improvement.

According to VisitScotland, the new study found that among the top 3 reasons for going holiday, a third (33%) of people in Great Britain that had been on holiday in the UK in the last 2 years said they did this to ‘switch off from everyday life’.

This increased to 39% if they had children in the household.

The new guide recommends Scottish tourist hotspots including the Ring of Brodgar, and Iona Abbey, as well as paying a relaxing visit to quieter destinations including Faskally Wood (Perth) and the new summer walking route Fife Pilgrim Way.

Tourism Secretary Fiona Hyslop said: “Visitors come to Scotland for many reasons, but the opportunity to enjoy our scenery and landscape is consistently top of the list – people feel better for simply experiencing our country’s natural beauty.”

“For those looking to get away from the everyday stresses of modern life, Scotland offers a variety of locations and attractions to support and improve visitors’ overall wellbeing.

“This online guide showcases the many choices for visitors, allowing them to return time and time again.”

Malcolm Roughead, VisitScotland Chief Executive, said: “With research showing a third of people in Great Britain saying their main reason for taking a UK holiday or short break is to ‘switch off’ from everyday life, it is clear mental and physical health is becoming an increasingly important part of our holiday experience.”

“Whether its wellness through spirituality, creativity or embracing the Great Outdoors, our handy new online itinerary is packed full of fantastic suggestions, ideas and relaxing options that visitors can enjoy while improving their health and wellbeing.”

“Scotland’s abundant natural assets lend themselves well to the growing wellness tourism trend and there is a real opportunity for the country to position itself as a top destination for these types of experiences.”

Have you been on a ‘wellness’ holiday?

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